THE MARKETING MILLENNIALS

Bored of the same boring marketing podcasts? If you’re looking for insights from some of the sharpest operators in the business, then The Marketing Millennials is the podcast for you.

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Content Rormats That Work Right Now | Bathroom Break #129

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October 9, 2026

How to (Really) Measure Marketing Effectiveness with PepsiCo’s Sorin Patilinet

What if your ads are only driving 10% of your sales? Sorin Patilinet, Global Marketing Effectiveness Lead at PepsiCo, says most Marketers are measuring the smallest lever they’ve got. This engineer-turned-Marketer spent 13 years building the Marketing effectiveness practice at Mars before bringing his measurement obsession to PepsiCo. He also literally wrote the book on […]

October 7, 2026

How to Move at the Speed of Culture with Katelyn Stokes, Marketing Director at Maruchan

What if your next product launch is already going viral on TikTok…before your product even exists? Katelyn Stokes, Marketing Director at Maruchan, uses social listening to find out. She breaks down how a fan hack starring Flamin’ Hot Cheetos became a PepsiCo collab, and the very intentional story behind the name Saucy Noods. Plus, why […]

October 5, 2026

LinkedIn, Instagram & Subject Line Tactics That Are Working In Q4 | Bathroom Break #128

Q4 inboxes and feeds are about to get crowded, and last quarter’s tactics might not be enough to stand out. Jay and Daniel trade the subject line plays they’re betting on right now. Daniel puts a specific number like 7, 5, or 8 (never a round 10) at the front of his subject lines, and […]

October 2, 2026

How to Build a Winning B2B Creator Program with Vin Matano, Founder of Creatorbuzz

Is it really alllll about follower count when it comes to B2B influencer marketing? It’s not. It’s more about who’s following you, than how many. Vin Matano, Founder of Creatorbuzz, talks about how B2B influencer marketing programs can change brands if used correctly AND strategically. From building a full-funnel strategy to choosing the right creators, […]

September 30, 2026

How to Measure Brand Marketing Success with Peter Giorgi, SVP, Creative Excellence and Brand Experience at Rocket | Ep. 445

How do you get an entire Super Bowl stadium to sing along to your ad? Peter Giorgi, SVP, Creative Excellence and Brand Experience at Rocket, figured it out…2 weeks before kickoff. After his time at Airbnb and the agency Crispin Porter + Bogusky, Peter helped Rocket stop selling mortgage rates and start selling homeownership, and […]

September 28, 2026

Use Prediction Markets to Plan Your 2027 Content | Bathroom Break #127

Marketers are quietly sleeping on one of the biggest data sets out there: prediction markets. Jay explains how Kalshi and Polymarket work like a giant survey on almost any topic, except people are putting real money behind their answers, which makes the results unusually accurate. He also shares the exact prompt to use in ChatGPT, […]

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