THE MARKETING MILLENNIALS

Bored of the same boring marketing podcasts? If you’re looking for insights from some of the sharpest operators in the business, then The Marketing Millennials is the podcast for you.

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December 28, 2023

The Devil’s in the Details: Why Metrics Matter, with Peter Mahoney

Ever wondered how a total science geek tackles marketing? Well, meet Peter Mahoney, the brains behind “The Next CMO,” who dropped by the studio to chat with Daniel about his super analytical take on marketing tactics in this blast from the Marketing Millennials’ past. Peter’s secret sauce? It’s all about the scientific method. Get set […]

December 27, 2023

Are User Personas a Waste of Time? with Adrienne Barnes

Buyer personas are one of the buzziest keywords in marketing, but do you know how to truly master them? Enter Adrienne Barnes, the brain behind Best Buyer Persona, who’s here to unpack the careful art of crafting a kickass buyer persona. In this episode from the archives, Adrienne’s got the lowdown on why so many […]

December 26, 2023

Creating Campaigns that Generate Demand in 2024, with Kyle Lacy

In this throwback episode, step into the world of marketing mastery as Daniel chats it up with Kyle Lacy, the brains behind Jellyfish’s marketing machine. Get ready to delve into the nitty-gritty of prepping for marketing in the New Year. In this jam-packed episode, Kyle spills the tea on the magic formula for budgeting and […]

December 21, 2023

222- Leveraging Psychology with the Power of Pre-suasion, with Katelyn Bourgoin

Are you missing out on the power of pre-suasion in your marketing strategy? In this episode, Caitlin Bourgoin, host of “Why We Buy,” joins Daniel to explore the core tenets of pre-suasion and to unpack how you can prepare buyers to be more open to your offer through priming behaviors. She and Daniel chat about […]

December 20, 2023

Five Content Marketing Predictions for 2024 (Solo Edition)

What marketing trends can you expect to explode in 2024? That’s right—it’s that time of year again when Daniel predicts what trends will go off in the new year. This time around, he’s doubling down on video content being the new source of truth and expecting content standards to skyrocket with the rise of AI. […]

December 19, 2023

221 – The Power of Simplicity, with the Co-Founder of Allbirds, Tim Brown

Does the best creativity come from constraint? Discover the story behind Allbirds, the sustainable footwear brand that has taken the world by storm, and is on a ground-breaking mission to create the world’s first footwear brand with a zero-carbon footprint by the year 2030. Founder Tim Brown shares his journey from playing professional soccer in […]

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