Can a cloud security company out-fun a consumer brand? Tom Orbach, Director of Growth Marketing at Wiz and author of the Marketing Ideas newsletter, says yes, and he built a toy store for CISOs to prove it.
Tom breaks down the 3-part framework behind every Wiz campaign, and reveals where his team finds the inside jokes their buyers would never say (out loud, anyway). Plus, the “world’s first” trick that works for any industry. Yep, even accounting.
If you’re a Marketer who wants to make a “boring” brand impossible to ignore, this episode is for YOU.
This episode originally aired on September 26, 2025.
6sense’s 2026 B2B Buyer Experience Report shows how buying groups make up their minds long before they ever talk to a seller, and why LLMs have far less influence on their decisions than you’d think. Visit https://6sense.com/buyer-experience-report-2026 to get the latest research.
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