Everyone is fighting over Black Friday and Cyber Monday, while the holidays quietly lifting email open rates by over 20% are sitting wide open.
Jay breaks down the lesser-known holidays worth building campaigns around, like Small Business Saturday, Giving Tuesday, Green Monday, and Super Saturday, and why naming them in your subject line within five days of the date drives the lift.
Daniel explains why every business has a holiday it can own, and why those dates come with far less competition and ad spend than the big ones.
They also cover why every Marketer needs to use agentic AI tools right now. Daniel says to check how your emails get surfaced when someone asks a chatbot for their priority emails, and Jay predicts the subject line will lose importance within a year as AI summaries decide what gets opened.
Plus, Jay shares how Instagram blocked his account over ManyChat, and how switching to Instagram’s new native auto-DM tool fixed it. Daniel’s takeaway: any third-party tool connected to a social platform can get you blocked if you aren’t paying attention.
If you’re a Marketer who wants to stay ahead of where the inbox and social platforms are going, this is the episode for YOU.
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
https://workweek.com/