Check out the new Bathroom Break podcast with Jay Schwedelson and Daniel Murray on Apple and Spotify.
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
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LinkedIn posts that look almost identical are getting 8,000 impressions one day and 80,000 the next. Instagram has dropped its years of resistance to long-form video. And more inboxes now let AI decide what people actually read. Jay Schwedelson and Daniel Murray work out which of these shifts should change how you market, and they settle once and for all whether bottle service makes you a tool.
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Best Moments:
(02:58) Jay stopped liking his own posts from company pages, and reach went up
(06:09) Why Instagram may be a much easier growth play than YouTube
(06:49) How brands can tease a launch and keep viewers on Instagram for the full reveal
(07:49) The first 200 characters of live text are email’s new North Star
(08:50) Image-heavy emails are invisible to AI summaries
(09:32) Why AI agents could make email matter more than ever