Blake Erickson, Co-Founder of Scaling.com and co-author of The Science of Scaling, says 10x growth is easier than 2x. Daniel wanted to know why.
Blake went from missionary work in Peru, to building a 400-rep door-to-door sales company, to helping founders scale. He breaks down what an “impossible goal “looks like for a Marketing team, and how to tell if you’re the one slowing everything down.
Plus, where AI moves the needle (and where it’s just building cool stuff nobody needs), and his answer to the one A player vs. twenty B players debate.
If you’re a Marketer who wants to scale your channel without just throwing more budget at it, this episode is for YOU.
Breakthrough 2026 is the Agentic GTM Conference, happening November 2-5 at Fontainebleau Las Vegas. Join 1,300 revenue leaders for three days of real research, hands-on skill-building, and a certification to prove you can apply it. Learn more at https://6sense.com/breakthrough/
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LinkedIn: https://www.linkedin.com/in/blake-erickson-756b54168/
Website: https://scaling.com
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