Marketers are quietly sleeping on one of the biggest data sets out there: prediction markets. Jay explains how Kalshi and Polymarket work like a giant survey on almost any topic, except people are putting real money behind their answers, which makes the results unusually accurate. He also shares the exact prompt to use in ChatGPT, Claude, or Gemini. Tell it your audience, have it search Kalshi and Polymarket for five active, non-political, non-sports markets that signal what that audience will care about in the next 3 to 12 months, then ask for content ideas. He also explains why you should never try to dig through those sites yourself.
Daniel explains why now is the perfect time to publish forward-looking 2027 content, and how prediction data lets you pair thought leadership with real numbers you can link out to. The bigger idea is that surveys capture what people say, while money shows what they actually think, so always follow the money. If you’re a Marketer who wants to get ahead of what your audience cares about next, this episode is for YOU.
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Podcast: Do This, Not That
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