Are there Marketing “best practices” costing you signups? (Yes.)
Jay and Daniel call out 2 email tactics that are officially dying: double opt-in + requiring a work email to access your content. Jay breaks down the data on how double opt-in loses you 30 to 40% of your list AND spikes spam complaints. Daniel makes the case for personal emails over business ones (and why gating content behind a work address tanks conversions and retargeting). Plus, a Bob the Builder origin story, 1 demoralizing dorm dresser, and why a kid’s toy needs 10 tools you probably don’t own.
If you’re a Marketer who wants to stop following rules that hurt your list, this episode is for YOU.
Enjoying Bathroom Break? Follow the show and leave us a review, Daniel reads every single one and it genuinely makes his day.
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LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
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YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:https://workweek.com/