If execution is cheap now, what should Marketers really be getting paid for?
Marvin Chow runs Marketing for Search, Gemini, and AI at Google, and he says the hire of the year is a Marketing engineer: a Marketer who thinks like a systems architect (not a project manager. Love you, project managers.).
He breaks down the “barbell” reshaping every Marketing team, why taste and judgment are suddenly the premium skills, and how to actually show up in AI search as SEO, AEO, and GEO collapse into one. Plus, his brand bank rule and the AI sparring trick that puts Ogilvy and Olivia Pope on your board of directors.
If you’re a Marketer who wants to future-proof your role in the age of AI, this episode is for YOU.
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: http://www.workweek.com