Phil Treagus-Evans, Co-Founder and CEO of Giraffe Social, is not anti-AI (he uses it every day). He’s anti-LAZY AI. You know, the copy-pasted slop currently flooding your feed.
So how do you dial up your human-ness…and build trust in the process?
Phil and Daniel talk about why people trust people and not brands, how to turn your own team into your highest-performing Marketing channel, and the 1 metric he says matters most even though you can’t actually measure it. Plus, how boring Marketing is secretly the riskiest.
If you’re a Marketer who wants to cut through the AI noise and keep people at the center, this episode is for YOU.
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Follow Phil: https://uk.linkedin.com/in/phil-treagus-evans & check out his book, Human First Marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: http://www.workweek.com