Alex Rynne has spent 10 years inside LinkedIn as a Senior Content Marketing Manager. She and Daniel talk about what’s working on the platform in 2026, why most B2B brands are boring when they don’t have to be, and why the “post just to post” habit is drowning everyone in a sea of sameness.
Plus: the content format Alex ranks #1 (it’s probably not the one you post most), the 20/80 rule her team swears by, and the LinkedIn move that quietly turned her side videos into top converters.
If you’re a Marketer who wants to actually grow on LinkedIn instead of shouting into the void, this episode is for YOU.
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LinkedIn: https://www.linkedin.com/in/alexandrarynne/
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: http://www.workweek.com