Kelly Cheng, CMO at Goldcast, joins Daniel to talk trust, mind share, and how B2B Marketing can break through when the internet is drowning in AI slop.
In a feed full of AI avatars and synthetic everything, the stuff that actually earns trust is the stuff AI can’t manufacture. What breaks through in a feed full of AI content, and how do you scale it without turning into slop yourself?
Kelly and Daniel get into why buyers’ shortlists are shrinking even as their options explode, the one thing AI still can’t fake (hint: it starts with a T), and the “lazy Marketer” trap that’s quietly wrecking teams.
If you’re a Marketer trying to win mind share and build real trust in the age of AI, this episode is for YOU.
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