What does it take to market a restaurant that tells its guests there’s nothing to see here?
Milo Frank, Senior Director of Marketing at H Wood Group, has spent over a decade building one of the most recognizable hospitality brands in the country, home to Delilah, The Nice Guy, and a whole lot of surprises no one saw coming.
And Milo breaks down how H Wood approaches launching in a new market, from scouting 15 to 20 venues in 48 hours to identifying the right local crowd before a single door opens.
Plus, why the brand’s no photos policy and unannounced performances aren’t just vibes, they’re a deliberate Marketing strategy built around FOMO, word of mouth, and making people feel like they’re in on something nobody else knows about.
If you’re a Marketer who wants to learn how to build buzz, own a market, and turn hospitality into a growth engine, this is the episode for you.
Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: http://www.workweek.com