SPECIAL SERIES: Why Every Brand Needs a Social-First Content Strategy with Eric Stark, Co-Founder of Slate

Daniel Murray
Daniel Murray
June 2, 2026

The future of Marketing? It starts with being social-first. 

In this special episode, Daniel sits down with Eric Stark, Co-founder of Slate and former NFL social media leader, to break down why every modern brand needs a social-first content strategy.

Eric shares his journey from managing digital and social content at the NFL and the San Francisco 49ers to building Slate,  a content creation platform designed specifically for social teams.

They dive into:

– Why social teams are becoming in-house media companies

– How organic social should validate paid marketing campaigns

– The rise of serialized content and creator-led brand marketing

And, the title of Social Media Manager is becoming outdated…they reveal what to use instead. 

This episode is packed with actionable insights for marketers, creators, and brand leaders looking to build content strategies that actually perform TODAY.

Slate is the one stop content creation platform for social media teams. With AI assisted video and image editing, branding, and collaboration all in one platform. No more switching between 10 different tools. Slate is built for how social teams actually work. Click here for more. 

Follow Eric:

LinkedIn: https://www.linkedin.com/in/ericdstark/

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LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: http://www.workweek.com

Daniel Murray
Daniel Murray