The bar for good content just got higher…and most brands aren’t ready.
Daniel sits down with Jack Appleby (Founder of Future Social, ex-Beats by Dre, Verizon, Microsoft, Twitch) to break down what’s actually changing in social media AND what still separates great brands from everyone else.
With 15+ years in social, Jack shares a candid look at how the industry has evolved – from the early days of “figuring it out” to today’s AI-powered content explosion – and why most brands are getting strategy completely wrong.
They dive into the biggest misconception in social right now: confusing content with strategy. While everyone is chasing trends and pumping out posts, the brands that win are the ones building real emotional connections, original ideas, and repeatable creative systems. Jack also shares real campaign breakdowns (including ones from Dunkin and Adobe) to show how the best brands turn simple ideas into viral, high-impact content.
If you want to build a brand that actually stands out on social in 2026, this episode gives you the blueprint.
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Learn more at wrike.com/tmm
Follow Jack:
LinkedIn: https://www.linkedin.com/in/jackappleby/
Follow Daniel:
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: http://www.workweek.com