Marketers, Are You Using AI like This? | Bathroom Break #105

Daniel Murray
Daniel Murray
April 27, 2026

If you’re only using one AI tool, you’re already behind.

Jay and Daniel break down how Marketers should actually be using AI right now and why relying on just ChatGPT isn’t enough anymore.

They dive into new capabilities across platforms, including ChatGPT’s updated image generation, and why Claude’s “skills” feature can save hours by acting like a reusable prompt system for your brand voice, paid media, and more.

They also explain how different tools dominate in different areas, from Gemini’s deep integration with Google Ads and Workspace to Claude’s superior writing and connectors. What’s the real advantage of using AI tools? The real advantage comes from using tools together, not picking sides.

If you want to stay competitive in marketing, this episode is a guide to building your AI stack and actually using it day to day.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

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YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Daniel Murray
Daniel Murray