Biggest Mistakes To Avoid in Your Marketing Strategy with Erik Huberman, Founder + CEO of Hawke Media | Ep. 410

Daniel Murray
Daniel Murray
April 22, 2026

Why do so many marketing strategies fall flat? What separates the brands that scale from those that stall?

In this episode, Daniel sits down with Erik Huberman, founder and CEO of Hawke Media, a Marketing agency that’s worked with over 6,000 brands and built one of the largest Marketing analytics engines in the space. Erik breaks down the biggest mistakes companies make, from misjudging ROAS to underestimating the power of brand trust and consistent nurturing.

Plus, why isn’t a great product enough? Erik tells us why AND gives a crash course in how to share your value in just 5-7 words. 

Whether you’re new to Marketing or a seasoned vet, this is the episode for you. 

Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at http://wrike.com/tmm

Follow Erik:

LinkedIn: https://www.linkedin.com/in/erikhuberman/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: http://www.workweek.com

Daniel Murray
Daniel Murray