Most marketers track clicks…but almost nobody is using them correctly.
Jay and Daniel break down how to turn click data into one of the most powerful tools in your marketing stack. From building high-intent audiences to improving segmentation, they explain why clicks should be treated as a signal, not just a metric.
They cover how to create retargeting audiences from click activity, why tagging clicks by topic unlocks smarter campaigns, and how to filter out low-quality or misleading clicks so you’re not optimizing based on bad data.
Jay also shares a simple (and slightly controversial) way to estimate bot click inflation and why your reported metrics might not be as accurate as you think.
If you want to get more value out of the traffic you already have, this episode shows you how to make your clicks actually count.
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LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
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YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/