What does it really take to launch a product that actually sells, not just looks good on a marketing plan?
For this special episode, Daniel brings on a very special guest: Ari Murray (Chief Digital Officer of Salt & Stone, founder of Go-To-Millions, and his wife) to break down the real playbook behind high-performing product launches.
Ari walks through how she approaches launches from the inside: why timing is often the biggest lever, how to structure drops to create urgency (and why fake urgency kills trust), and what most brands get wrong when introducing new SKUs.
And, Ari also shares how to think about media mix at different budget levels, why momentum is everything in marketing, and when to aggressively scale vs. pull back.
If you’re launching a product, planning a big campaign, or trying to turn Marketing into a growth engine, this episode is for you.
Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at http://wrike.com/tmm
Follow Ari:
LinkedIn: https://www.linkedin.com/in/arimurray/
Follow Daniel:
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: http://www.workweek.com