Marketers spend too much time chasing new ideas when the smartest move might be repeating the ones that already worked.
Jay and Daniel break down one of the biggest time-saving strategies in modern Content Marketing: reposting and repurposing your best content.
They explain why audiences don’t remember most posts, why a 90-day repost window works incredibly well, and how brands can get better results by recycling top performers instead of constantly creating new content.
Daniel shares how he tracks high-performing posts and reuses winning hooks across memes, videos, text posts, and more. Jay explains why Marketers overestimate how much their audience remembers and why repeating your core ideas is actually the fastest way to grow.
If you feel like you’re running out of content ideas, this episode is your reminder that you probably already have everything you need.
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Podcast: Do This, Not That
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LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/