Email performance still starts with one thing: the open.
Jay and Daniel break down the subject line tests marketers aren’t running enough and why small, weird experiments often outperform “best practice” advice.
They cover surprising tactics like all-caps subject lines, zero capitalization, recognizable emoji branding, and pattern interruption hooks that force a millisecond pause in the inbox. Jay shares high-performing psychology plays like the “accidental internal reveal” and reverse psychology subject lines that make readers open out of pure curiosity.
And, Daniel explains why most marketers give away too much upfront…and how curiosity beats clarity when it comes to getting the click.
If your emails are getting ignored, this episode is a playbook of subject line tests you can run immediately to boost opens, engagement, and results.
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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