Every January, marketing advice explodes…and most of it isn’t great.
Jay and Daniel rip through the most common pieces of marketing advice that sound smart but quietly hold teams back. From the pressure to be on every social platform to the dangerous mindset of “I wouldn’t click that,” they explain why opinions, over-planning, and fake best practices kill real performance.
They talk about why you are not your audience, why testing always beats internal opinions, how content calendars can slow you down, and why distribution now matters more than creation.
They also unpack the biggest myth around AI in marketing and why it’s not replacing marketers, just lazy execution.
If you’ve ever felt overwhelmed by conflicting advice, paralyzed by planning, or pressured to follow trends that don’t actually work, this episode is for you.
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/