How does a 125-year-old brand still manage to feel fresh?
Daniel talks with Dawn Hedgepeth. She shares her unfiltered take on modern marketing, brand love, and the art of staying relevant.
From once dreaming of becoming a lawyer to now leading marketing for one of the most iconic brands in the world, Dawn reflects on two decades of lessons in curiosity, creativity, and change.
She dives into how Hanes continues to evolve – from influencer collabs and TikTok Shop to uncovering real consumer insights that drive product improvement.
Plus, how do you keep a 125-year-old brand meaningful? Dawn reveals how using empathy and curiosity are the basis of every good Marketing campaign.
If you’ve ever wondered how to build brands with good bases and a great mission, this episode is for you.
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LinkedIn: https://www.linkedin.com/in/dawn-hedgepeth/
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: http://www.workweek.com