How do you reverse engineer stuff in marketing? Should you copy your competitors?
Daniel and Jay point out it’s not about copying your competition, but seeing what they’re doing and tweaking it to your brand. From category competitors to potential audiences for podcasts and newsletters, it’s a good idea to check them out and analyze. Who’s competing? Who are the leaders in your category? What are they doing better than you?
Plus, Daniel introduces two free tools to show you what your competitors’ tech stacks look like AND what their ads look like. Jay mentions these free tools are a goldmine for research.Â
This short ‘n sweet Bathroom Break is all about studying your competition so you can improve, too. 🚽
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
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Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: http://www.workweek.com