235 – Why Storytelling is a Powerful Marketing Strategy, With Jake Karls, Founder of Mid-Day Squares

Daniel Murray
Daniel Murray
February 29, 2024

Your brand means nothing if it can’t stand out from the competition. So quit trying to blend in and start telling your audience a great story. 

Daniel sits down with Jake Karls, co-founder of Mid-Day Squares, to discuss the power of storytelling in marketing. Discover how Mid-Day Squares built its brand with storytelling at the forefront, allowing it to thrive in the otherwise over-saturated health food marketplace.

Jake divulges how Mid-Day Squares started with a homemade recipe, a dream, and a plan and skyrocketed into an overnight social media sensation. What makes their content creation process so unique? He reveals how through authenticity, customer relationship-building, and Grade-A content, Mid-Day Squares managed to conquer brick-and-mortar stores and DTC. 

Tune in to gain insights on how to add value to your audience and make a lasting impact with your brand.


00:00:02 – The Constant Power of Storytelling

00:00:58 – Revolutionizing Chocolate Bars with Clean Ingredients

00:06:25 – Crafting Authentic Brand Stories for Trust

00:13:58 – Differentiating Midday Squares Through Storytelling

00:20:16 – Authentic Storytelling: The Key to Business Success

00:28:43 – Discover Midday Squares’ Marketing Strategy


Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information.


Learn More About Mid-Day Squares: 

Website: https://www.middaysquares.com


Follow Jake: 

LinkedIn: https://www.linkedin.com/in/jake-karls-653106ba/


Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing


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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:


Daniel Murray
Daniel Murray