229 - How to Create a Go-to-Market Strategy, with David Malpass

Discover the secrets to successful go-to-market strategies and product-led growth with David Malpass, the SVP of Apollo, as he shares his experiences and insights on reinventing the wheel, understanding and implementing products, and creating word-of-mouth through content, branding, and community. Learn how to set up a strong go-to-market foundation, avoid vanity metrics, and find excellent product-market fit.

Plus, David discusses the importance of expertise in content creation, the role of product marketing, and the value of investing in demand generation. Don’t miss out on this valuable conversation with a marketing expert who’s been there and done it all.

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00:04:05 – Reinventing the Wheel: From Engineering to Content Strategy

00:12:22 – The Art of Building a Go-to-Market Strategy

00:13:01 – Finding Product Market Fit and Go-to-Market Strategy

00:15:46 – The Challenges of Implementing a Product

00:18:33 – Scaling Your Product: Foundation First

00:24:32 – The Power of Content Marketing

00:29:57 – Expertise Drives the Best Content

00:33:57 – Paid Advertising: Testing Messaging Strategies

00:38:21 – Invest in Demand Generation for Marketing Success

00:40:34 – Apollo IO: Making World-Class Go-to-Market Accessible

Follow David:

LinkedIn: https://www.linkedin.com/in/davidmalpass/