What are the key qualities of a successful community, and how can businesses effectively build and nurture them?
In this episode, Daniel interviews David Spinks, a community-building expert, to explore the world of community management. They discuss the importance of organic growth, the qualities to look for in a community manager, and the competitive advantage a strong community can provide for a brand.
How can in-person experiences complement online interactions? David shares his thoughts on the significance of online and offline engagement and explains the different types of communities that are vital to your brand game plan.
And later, he and Daniel explore how focusing on joy and genuine connection when building a community is more valuable than any metric measurement.
00:00:04 – Expert David Discusses Community Building
00:00:27 – Building Digital Communities: A Personal Journey
00:03:16 – Defining Community in the Marketing World
00:04:38 – The Key Traits of a Successful Community
00:06:05 – The Process of Building Business Community
00:09:31 – The Power of In-Person Experiences
00:13:21 – Building and Growing a Community
00:17:54 – Qualities to Look for in a Community Manager
00:21:40 – The Power of Building Community
00:29:08 – Building Healthy Communities with Intuition
00:33:05 – Refreshing Views on Building Community
Follow David:
Website: https://davidspinks.com
LinkedIn: https://www.linkedin.com/in/davidspinks/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
http://www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS