215 – How Do I Stand Out in a Crowded Market?

Daniel Murray
Daniel Murray
November 28, 2023

How can universities stand out in a crowded market? 

Ethan Braden, former head of marketing at Purdue University, shares his insights on creating a strong brand identity and fostering a sense of community within the university. He and Daniel discuss the importance of storytelling and explain how to create captivating content that resonates with your audience. 

Ethan also discusses the role of social media and personal branding in growing a university’s brand and how to engage with a target audience more effectively. How can great marketing rouse audiences and compel users to take specific actions? 

Tune in now to learn more about Purdue’s battle-tested marketing strategies and why their persistent drive for innovation paid off dividends.


00:00:05 – Standing Out in a Crowded University Market

00:03:42 – Purdue’s Transformation: From University to Prestigious Brand

00:10:10 – Purdue’s Marketing Strategy: Captivating Storytelling

00:12:06 – Building an Active and Engaged Marketing Team

00:15:54 – Using Personalities to Grow a Brand

00:23:40 – Curiosity and Empathy: Keys to Great Brand Marketing

00:31:48 – Creating a Timeless and Memorable Brand

00:32:23 – The Lifelong Pursuit of Perfecting Marketing

00:37:23 – Marketing Director Shares Success Stories


Follow Ethan:

LinkedIn: https://www.linkedin.com/in/robertethanbraden/


Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing


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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:



Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

Daniel Murray
Daniel Murray