Why Perfectionism Will Be the Death of Marketing, with Elfried Samba

Daniel Murray
Daniel Murray
September 14, 2023

We’re taking a flashback to the past to rehash another episode from the archives. 

In this ep, Daniel’s joined by none other than Elfried Samba, the mastermind behind Gym Shark’s meteoric rise from 1 million to a staggering 20 million followers.

Elfried takes us on a captivating journey through his unconventional approach to marketing, where authenticity and brand diversity reign supreme. He and Daniel explore how the marketing landscape is evolving in an age of increasing homogeneity and why embracing imperfection is an absolute game-changer.

Discover the secrets behind building unbreakable brand trust and the common threads that weave through companies consistently delivering excellence. 

Follow Elfried: 

LinkedIn: https://www.linkedin.com/in/elfriedsamba/

Twitter: https://twitter.com/ElfriedSamba

 

Follow Daniel:

 

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

 

Sign up for The Marketing Millennials newsletter: 

http://www.workweek.com/brand/the-marketing-millennials

 

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

http://www.workweek.com

Daniel Murray
Daniel Murray