191 – How to Build a Brand on TikTok, with Jen Ruiz

Daniel Murray
Daniel Murray
September 7, 2023

Ever dream about traveling for a living? Of course you have— let’s be real, who hasn’t? 

Jen Ruiz makes a living doing just that. And she’s here to tell Daniel exactly how she made it happen. 

Jen and Daniel talk about how Jen built her personal brand using Instagram and TikTok and what types of content will help you to cut through the clutter and dive straight into the heart of the almighty algorithm. 

Then, Jen unveils her best tactics for monetizing your travel blog and networking with affiliates and paid sponsors before she reveals the reason why you should never rely on one platform. 


0:00 Intro/Background

1:42 More Than a Passion

9:20 Building a Personal Brand on TikTok

16:23 Increasing Your SEO Friendliness

21:43 Monetizing Your TikTok Channel

31:30 A Marketing Hill to Die On


Follow Jen: 

Website: https://jenonajetplane.com/start/

Instagram: https://www.instagram.com/jenonajetplane


Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing


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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:



Daniel Murray
Daniel Murray