178 – How Olipop Became a Household Brand, with Steven Vigilante

Daniel Murray
Daniel Murray
July 19, 2023

From Ice Spice and Nicki Minaj’s Barbie Girl cover to Camilla Cabello, Gywyneth Paltrow, and just about everywhere you look on TikTok, Olipop is one of the largest-growing beverage brands in the nation. 

Steven Vigilante, the Head of Growth & Talent for Olipop, is here to explain exactly how the brand managed to do it. From 8 to 20,000 stores within a six-month time period, find out how Olipop is harnessing the power of multiple channels, including organic social, celebrity influencers, and in-store marketing, to become the next big challenger to brands like Coke and Pepsi. 

And don’t miss out on hearing the one marketing hill Steven swears he would die on. 


0:00 Intro/Background

4:30 Marketing at Olipop

9:10 Inspiration from Big Soda

11:48 Utilizing TikTok

14:40 Advice for TikTok Marketing

18:20 Omnichannel Marketing

24:33 In-Store Marketing

28:40 A Hill to Die On

31:23 Follow Us




Follow Steven: 

LinkedIn: https://www.linkedin.com/in/🥤steven-vigilante-06b64633/

Twitter: https://twitter.com/savigilante


Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing


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Daniel Murray
Daniel Murray