167 – How to Think About Paid Advertising, with Yoann Pavy

Daniel Murray
Daniel Murray
June 8, 2023

Let’s be real— a lot has changed in marketing over the past five years, especially with the advent of platforms like TikTok and Instagram Reels. Yoann Pavy’s here to unpack all the ways to utilize those changes to fuel your organic growth. 

As the CMO of the fintech app Nude, and the former Head of Social and Growth to major UK brands Deliveroo and Depop, Yoann loves how the internet drives culture and has directly managed several eight-figure marketing accounts over the past decade. 

He and Daniel discuss the shift in advertising to authenticity, what kind of content creators make the best business partners, and why listening to your customers’ feedback is the key to a winning strategy. 


0:00 Intro/Background

3:24 Paid Advertising Landscape

14:55 Using Creators

18:48 Finding the Right Creators

24:25 A Hill to Die On

28:06 Words of Advice


Follow Yoann:

LinkedIn: https://www.linkedin.com/in/yoannpavy/?originalSubdomain=uk

Twitter: https://twitter.com/yoannpavy


Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing


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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:


Daniel Murray
Daniel Murray