165 – Proven Tactics on How to Grow Your Audience, with Chenell Basilio

Daniel Murray
Daniel Murray
June 1, 2023

What’s the best way to build your email list without the help of paid advertising? 

Like any good Christopher Nolan plot twist, Chenell Basilio, writer of the “Growth in Reverse” newsletter, thinks moving backward through time is the most effective strategy to grow your audience. 

She sits down to chat with Daniel about the art of reverse engineering, her top takeaways for organically growing a newsletter audience, and why you really need to stop planning and just start doing when it comes to marketing. 

0:00 Intro/Background

2:15 Tactics for Growing an Audience

7:22 Things Top Creators are Doing

16:40 Podcast Promotion

20:40 Things I’ve Learned

22:56 Paid Advertising Lessons

28:56 A Hill to Die On

29:07 Find Us 


Follow Chenell: 

Website and Newsletter: https://www.growthinreverse.com

LinkedIn: https://www.linkedin.com/in/chenellco/

Twitter: https://www.twitter.com/Chenellco


Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing


And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today. 


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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:



Daniel Murray
Daniel Murray