In this previously recorded podcast, we’re taking a look back at this insightful interview with Chief Social Officer at Mekanism, Brendan Gahan.
Having worked in the creator/influencer space for years, Brendan divulges his playbook for the best high-impact marketing tactics. He and Daniel chat about evolving a great connection between a brand and its influencers, along with the best ways to move creators through the marketing funnel.
Plus, find out why great relationships are at the heart of everything Brendan does.
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LinkedIn: linkedin.com/in/brendangahan
Twitter: https://twitter.com/brendangahan
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: http://www.workweek.com
Timestamps:
0:00 Intro
01:42 The Pitch That Broke The Internet
06:06 How to Treat a Brand Partnership
12:00 Activating Your Brand
16:03 Starting With a Blank Slate
17:07 The Marketing Hill I Would Die On
19:23 Landing Page Power
23:04 Building on Rented Land
27:13 Follow The Smart People
28:45 Remember Relationships