We’re dipping our toes back into the archives to rehash this interview with Alexandria Snow, the customer-first marketer who knows exactly what you need.
With more than nine years of SaaS experience in sales/marketing consulting, Alexandria brings a lot of wisdom about effective product marketing.
She and Daniel sit down to chat about her unconventional path to marketing, why you should always know your business optics as well as your customers do, and the challenges product marketers face on an organizational level.
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far.
Visit Retention.com to book a demo today.
Follow Alexandria:
LinkedIn: linkedin.com/in/snow-from-marketing
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Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: http://www.workweek.com
Timestamps:
00:00 Intro
01:43 Not The School For Marketers
02:53 How I Think About Product Marketing
05:58 The First 30 Days
09:10 Product Marketing: Bridging The Gap
10:27 The Identity Of A Product Marketer
12:36 Don’t Wait To Hit The Go Button
17:17 The Marketing Hill I Would Die On
19:48 Choosing The Right Words
22:45 The Importance of Personal Brand