157 – Creating Moments That Matter in Marketing, with Alex Olley

Daniel Murray
Daniel Murray
April 25, 2023

Want to start generating meaningful pipeline? Then quit meeting the expectations of your clients and start exceeding them.


Alex Olley, the co-founder of Reachdesk, needed a way to cut through the noise of mindless demand generation, so he started sending custom swag to C-Suite executives. While others initially mocked his idea, that laughter turned into shock at the 30% increase in response rates. 


He chats with Daniel about creating moments that matter with clients and how to turn potential customers into stark, raving, mad fans of your product. Then, he and Daniel discuss the best ways to remove friction in the buying process and explain why A/B testing is a marketer’s best friend. 


0:00 Intro

4:05 Moments That Matter

9:45 Account-Based Marketing

13:25 Removing Friction

24:04 A Hill to Die On

24:48 Getting on the Same Page

27:40 Test It

30:11 Words of Advice 

33:12 Contact Us


Follow Alex:

LinkedIn: https://www.linkedin.com/in/alexolley/



Follow Daniel on Twitter https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing


Sign up for The Marketing Millennials newsletter: 



Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:


Daniel Murray
Daniel Murray