155 – The Importance of Aligning Marketing and Sales Goals, with Mike Wolber

Daniel Murray
Daniel Murray
April 18, 2023

Have you found yourself wondering how to take that next step into an executive-level career? Then this is the episode for you!


Mike Wolber, CRO of Rent Dynamics, a CRM solution designed for apartment owners and managers, is here to discuss how education, networking, and mentorship are the best ways to advance to that C-level job you’ve always dreamed of.


He and Daniel also chat about the importance of aligning marketing and sales goals and whether success should be defined by a number or a gut feeling. 


Plus, learn why speed is a marketer’s best friend and why Mike takes joy in knowing that everyone is really just making things up as they go along.

Keep up to date with the latest news from The Marketing Millennials:


Follow Mike: 

LinkedIn: https://www.linkedin.com/in/mikewolber/

Podcast: https://podcasts.apple.com/us/podcast/modern-multifamily/id1550224543


Follow Daniel: 

Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing


Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials


Daniel is a Workweek friend, working to produce amazing podcasts. 

To find out more, visit: http://www.workweek.com

0:00 Intro

1:56 Marketing and Revenue

3:08 Influence of Sales on Marketing

6:08 Team Structure and Alignment

10:08 Go-to-Market Goals

13:34 Making the Jump to a CRO

19:35 Scaling with Technology

24:24 A Marketing Hill to Die On

28:46 Words of Advice

31:17 Contact Us

Daniel Murray
Daniel Murray