Why Paid Social and Organic Growth Should be Be Friends, With KT McBratney, OwnTrail

Daniel Murray
Daniel Murray
March 14, 2023

Why has one of the best marketers out there chosen organic growth, over paid social, for her own business? 

Find out what KT McBratney knows in this episode from the archives.

KT is the Co-Founder and COO at OwnTrail, a platform offering the tools and community you need to fuel and bring together your definition of personal and professional success.

Daniel and marketer-turned-entrepreneur KT, get into conversation on why organic channels give you the ability to talk to your audience, not at them, why organic channels make all channels run better, and how best to approach organic marketing.

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LinkedIn: linkedin.com/in/ktmcbratney

Twitter: twitter.com/k_to_the_t

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00:00 Intro

02:08 The Spider Web of Organic Growth

16:27 How Marketing Has Been Democratized

19:42 The Need to Talk With People, Not At Them

20:10 Why It’s Time to Break Out of Our Boxes

22:17 Sometimes You’ve Just Gotta Work Harder

24:40 Personal Brand Authenticity

31:15 Take a Look At TikTok

33:15 Why Can’t We All Just Get Along?

41:48 If I Can Tell You One Thing

Daniel Murray
Daniel Murray