Building Your Social Media Strategy, With Anthony Yepez

Daniel Murray
Daniel Murray
March 8, 2023

This episode from the archives is gold.

Anthony has years of experience in social media marketing, influencer marketing, community building, team management, content creation, campaign development and analytics. 

He is currently the Associate Director of Social Media at OrangeTheory and formally headed up  Brand Strategy & Marketing Partnerships at CEG, plus social media at and Spartan Race.

And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? is their highest performing ROAS channel by far. Visit to book a demo today.

Follow Anthony:



Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter:


Sign up to The Marketing Millennials newsletter:

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit:


Social media has become an integral part of modern marketing strategies. An effective social media marketing strategy can help businesses reach a wider audience, engage with their customers, and build their brand. In this blog post, we’ll explore the key steps to create an effective social media marketing strategy.

Define Your Goals and Objectives

The first step in creating an effective social media marketing strategy is to define your goals and objectives. What do you want to achieve through your social media marketing efforts? Do you want to increase brand awareness, drive traffic to your website, generate leads, or boost sales? Defining your goals and objectives will help you to create a focused and effective social media marketing strategy.

Choose the Right Social Media Platforms

Once you have defined your goals and objectives, the next step is to choose the right social media platforms for your business. There are many social media platforms to choose from, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Consider the preferences of your target audience and the nature of your business when deciding which platforms to use.

Build Your Community

Building a community of followers on social media is essential to the success of your social media marketing strategy. Engage with your followers by responding to comments and messages, and by sharing content that is relevant and valuable to them. Use hashtags and social media ads to increase your visibility and reach a wider audience.

4. Measure Your Performance

Measuring the performance of your social media marketing efforts is important to ensure that you are achieving your goals and objectives. Use analytics tools provided by social media platforms, or third-party analytics tools like Google Analytics, to track your performance. Monitor your follower growth, engagement rates, click-through rates, and other metrics to optimize your strategy and achieve better results.

In conclusion, creating an effective social media marketing strategy requires careful planning and execution. By defining your goals and objectives, choosing the right social media platforms, developing a content strategy, building your community, and measuring your performance, you can create a successful social media marketing campaign that drives results.

Daniel Murray
Daniel Murray