Content Marketing, SEO, And Long Form Blogs, With Tracey Wallace

Daniel Murray
Daniel Murray
March 7, 2023

Tracey Wallace was a journalist from childhood and hasn’t stopped writing since. There’s not much she doesn’t know about content marketing. Check out this all-signal episode from the archives.

As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she’s Content Director at Klaviyo and a Workweek creator.

Daniel and Tracey talk about her transition from journalism into content, via tech and retail, the importance of design in content, and how Google Sheets is winning the content repository game.

You’ll also hear Tracey’s spicy take on why content marketing is chaos.

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? is their highest performing ROAS channel by far. Visit to book a demo today.

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00:00 Intro

00:57 Vogue Ambition

03:36 All The Latest Cat News

07:53 The Goal Is 100%

10:47 The Importance of Building In Time

11:47 Design is Hard

14:25 People Don’t Read Long Form Content

17:18 The Content Repository

23:48 Why Content Marketing is Chaos

29:10 Not Healthy to Die On a Moving Marketing Hill

Daniel Murray
Daniel Murray