137 – The Power Of The Creator Economy, With Sean Holladay

Daniel Murray
Daniel Murray
February 7, 2023

Is influencer marketing in your toolkit? Sean Holladay is opening up his packed influencer playbook, so grab a pen.

Sean is the Co-founder of The Spacestation, a collection of companies including Spacestation Integrations and Spacestation Gaming.

Daniel and Sean get into the weeds of how influencer marketing should work, the content marketing hill Sean would die on, and why all engagement starts with authenticity.

What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common?

Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

Follow Sean:

LinkedIn: https://www.linkedin.com/in/seanholladay/

Twitter: https://twitter.com/seanholladay

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing 

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: http://www.workweek.com


00:00 Intro

01:40 The Launch Of The SpaceStation

06:02 Influencer Marketing Past And Present

07:31 Ceding Control

15:00 The Doritos Campaign

17:28 Do Your Homework

20:57 The Marketing Hill You’d Die On

23:45 Authenticity Versus Promotion

27:00 Why You Have To Care

29:48 When Engagement Changes Your Life


Authenticity is crucial for marketing success in today’s world. Consumers are bombarded with countless ads every day, and many are tired of being sold to. They want to connect with brands that are genuine and have a real story to tell. Here are some reasons why marketing needs more authenticity:

Builds trust:

Authenticity builds trust with consumers. When a brand is transparent and honest, it shows that they care about their customers and are not just trying to make a quick profit. This can help build long-term relationships with customers and increase customer loyalty.

Differentiates from competitors:

In a crowded marketplace, authenticity can help a brand stand out from its competitors. When a brand is authentic, it can showcase its unique values, personality, and story. This can help consumers identify with the brand and choose it over competitors who are not as authentic.

Increases engagement:

Authenticity can also increase engagement with consumers. When a brand is authentic, it can create content that resonates with its target audience and sparks conversations. This can lead to increased engagement on social media, more website visits, and higher conversion rates.

Aligns with values:

Consumers today care more about the values of the brands they support. Authenticity allows a brand to showcase its values and align with those of its target audience. This can help create a deeper connection with consumers and increase brand loyalty.

Humanizes the brand:

Authenticity humanizes a brand by showcasing the people and stories behind it. This can help consumers connect with the brand on a more emotional level and view it as more than just a faceless corporation. This can also help create a sense of community around the brand.

In conclusion, marketing needs more authenticity to build trust, differentiate from competitors, increase engagement, align with values, and humanize the brand. Authenticity allows a brand to connect with its target audience on a deeper level and build long-term relationships based on transparency and honesty. As a marketing professional, it’s essential to prioritize authenticity in all marketing efforts to create a more meaningful connection with consumers.

Daniel Murray
Daniel Murray