129 – How To Create A Product Marketing Strategy, With Alexandria Snow

Daniel Murray
Daniel Murray
January 3, 2023

How do you set your product marketing team up for success? Find out with Alexandria Snow, the customer-first marketer who knows exactly what you need.

Alexandria is a sales and marketing technology consultant and product marketer with more than nine years of SaaS experience. 

She and Daniel dive into conversation about her unconventional path to marketing, why you need to know the business you’re in just as well as you know the customer, and the challenges around how product marketers are viewed in an organization.

Follow Alexandria:

LinkedIn: linkedin.com/in/snow-from-marketing

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00:00 Intro

01:43 Not The School For Marketers

02:53 How I Think About Product Marketing

05:58 The First 30 Days

09:10 Product Marketing: Bridging The Gap

10:27 The Identity Of A Product Marketer

12:36 Don’t Wait To Hit The Go Button

17:17 The Marketing Hill I Would Die On

19:48 Choosing The Right Words

22:45 The Importance of Personal Brand

5 Steps to Think Like a Product Marketer: Tips and Strategies to Increase Product Sales


Understand Your Customer: Research and Analyze


Identify Your Customer’s Needs and Wants


Create an Engaging Marketing Plan

Develop Your Product Offering

Implement and Monitor Your Plan

Daniel Murray
Daniel Murray