Connor and Tyler Fyfe make the kind of video content that moves the needle on your marketing goals. How? Find out on this high signal episode.

Daniel gets into it with Connor and Tyler as they discuss why you should replace the word ‘algorithm’ with the word ‘audience’, why driving an emotional response is a powerful marketing tool, and how you should consider quality versus quantity.

And how can you create a better experience for prospects, automate the handoff to sales, and fill your pipeline with quality leads? Calendly’s scheduling automation helps marketers convert high-value leads and quickly connect them to sales. Visit calendly.com for your personalized demo.

Follow Connor:

LinkedIn: linkedin.com/in/connor-fyfe-films

Follow Tyler:

LinkedIn: linkedin.com/in/tyler-fyfe

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: http://www.workweek.com

Timestamps:

00:00 Intro

04:25 Replace Algorithm With Audience

09:25 Why Cutting Back Content Isn’t Always The Best Tactic

12:04 Quantity Or Quality?

14:43 Delivering On The Promise

19:20 The Beast Example

23:02 Content Creation That Demands Action

25:39 Bad Creative Is No Longer An Option

28:26 Where To Place Your Budget

30:42 The Writing Focus