122 – A New Way To Go-To-Market with Media, With Anthony Kennada

Daniel Murray
Daniel Murray
November 17, 2022

How do you create the kind of content your audience actually wants?

Anthony Kennada is solving the problem for B2B companies with AudiencePlus, building software, content, and community to help every company evolve their content and media marketing.

Daniel and Anthony get into distributing content in a meaningful way, the community-led growth trend, and why people buy from people.

Do you want your website to stand out in a crowded marketplace? Turn the online spotlight back to your site and grab your customers’ attention with Semrush. For next level online marketing visit semrush.com/free and try it free for 7 days.

Follow Anthony:

LinkedIn: linkedin.com/in/akennada

Twitter: https://twitter.com/akennada

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LinkedIn: linkedin.com/in/daniel-murray-marketing 

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: http://www.workweek.com

How to Write Content For a B2B Audience


Write Content With a B2B Perspective


Use Short Sentences And Paragraphs


Be Ultra-Specific.


Don’t Shy Away From Industry Jargon.


Don’t Be Afraid To Be Funny And Use Storytelling



Daniel Murray
Daniel Murray