119 – Why a Strong Brand Matters in Performance Marketing, Cody Plofker

Daniel Murray
Daniel Murray
November 8, 2022

Once upon a time, Cody believed marketing was stupid. Now he’s obsessed with it. Find out what changed.

Cody is the CMO of Jones Road Beauty and writer of a weekly marketing newsletter. He and Daniel dive into his early experience as a coach trying to drum up business, why every marketer should know finance inside out, and why analyzing the basics gives you the most accurate answers.

And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform – it’s your guide to profitable growth. 

Visit northbeam.io to request a demo now.

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Follow Cody:

LinkedIn: linkedin.com/in/cody-plofker-47a29b120

Twitter: https://twitter.com/codyplof

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Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing 

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: http://www.workweek.com


0:00 Intro

02:06 The Fun Part

06:15 What The Modern Marketer Needs

08:27 Start With The Basics

12:43 The Marketing Hill I Would Die On

16:02 Core Commitment To Content

18:19 Looking Up To Nik Sharma

19:14 Where to Find Cody

Daniel Murray
Daniel Murray