Brendan Gahan throws his influencer marketing playbook wide open in this high signal interview.

As Partner and Chief Social Officer at Mekanism, Brendan has worked in the creator/influencer brand partnership for space for years.

He and Daniel talk specifics about creating the right brand/creator relationship, how to move creators down through the marketing funnel, and why relationships are at the heart of Brendan’s work.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

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LinkedIn: linkedin.com/in/brendangahan

Twitter: https://twitter.com/brendangahan

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LinkedIn: linkedin.com/in/daniel-murray-marketing 

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: http://www.workweek.com

Timestamps:

0:00 Intro

01:42 The Pitch That Broke The Internet

06:06 How to Treat a Brand Partnership

12:00 Activating Your Your Brand

16:03 Starting With a Blank Slate

17:07 The Marketing Hill I Would Die On

19:23 Landing Page Power

23:04 Building on Rented Land

27:13 Follow The Smart People

28:45 Remember Relationships