118 – How to Create a Successful Brand / Influencer Partnership, With Brendan Gahan

Daniel Murray
Daniel Murray
November 1, 2022

Brendan Gahan throws his influencer marketing playbook wide open in this high signal interview.

As Partner and Chief Social Officer at Mekanism, Brendan has worked in the creator/influencer brand partnership for space for years.

He and Daniel talk specifics about creating the right brand/creator relationship, how to move creators down through the marketing funnel, and why relationships are at the heart of Brendan’s work.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Brendan:

LinkedIn: linkedin.com/in/brendangahan

Twitter: https://twitter.com/brendangahan

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing 

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: http://www.workweek.com


0:00 Intro

01:42 The Pitch That Broke The Internet

06:06 How to Treat a Brand Partnership

12:00 Activating Your Your Brand

16:03 Starting With a Blank Slate

17:07 The Marketing Hill I Would Die On

19:23 Landing Page Power

23:04 Building on Rented Land

27:13 Follow The Smart People

28:45 Remember Relationships

Daniel Murray
Daniel Murray