Corey got the marketing bug at college and hasn’t looked back. Now an SaaS founder and with his own newsletter, he opens up his playbook.
As writer of the Swipe Files, Corey has more than 10k subscribers and growing. He’s also the founder of SwipeWell, a tool dedicated to helping you save, organize, and reference marketing examples so you always have them when you need them most.
Daniel and Corey get into why SEO is a magic tool, why there’s always a danger in averages, and why becoming an independent thinker is the goal.
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LinkedIn: linkedin.com/in/corey-haines
Twitter: https://twitter.com/coreyhainesco
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LinkedIn: linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: http://www.workweek.com
Timestamps:
0:00 Intro
04:23 The Race to Succeed
07:56 Solving The Annual Subscription Problem
08:26 The Magic of SEO
13:44 Uncovering The Goldmine
16:57 Exposing Your Insides
22:11 Get Everyone Talking
23:20 The Marketing Hill I’d Die On Is…
30:14 The Danger of Averages
30:48 You Can Handle The Truth