From digital marketing for the Oscars to running his own consultancy business, Josh Spector is a marketer obsessed with great communication.
Josh has always been a writer and now creates his killer newsletter For The Interested, helping creative entrepreneurs grow their audience and business.
He and Daniel talk about the difference between content that’s just shared and content that drives change, why you should always take a value-first approach, and why good marketing is really about serving people.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.
Follow Josh:
LinkedIn: linkedin.com/in/thatjoshspector
Keep up to date with the latest news from The Marketing Millennials:.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Timestamps:
0:00 Intro
02:26 Newsletters As Value Delivery
08:31 How to 3X Clicks On Your Ads
11:58 Action is Valuable
16:17 Getting Differentiation
20:28 Don’t Fool Yourself
25:30 Newsletters As A Trend
27:51 Write About What You Want, But Be Specific
28:58 Who I Read