From his first job giving prison tours to becoming one of the greatest marketers operating right now, tapping into Jay Baer’s brain is like having your own set of marketing playbooks.
Jay got into the internet before it really existed and has stayed ahead of the curve ever since. Join Daniel and Jay as they get into why speed is becoming a necessity in customer experience and marketing, how you should think about creating content, and the importance of talking to customers.
You’ll also hear why Jay believes marketers should spend far more time focussing on customer retention and not just customer acquisition.
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Follow Jay:
LinkedIn: linkedin.com/in/jaybaer
Twitter: twitter.com/jaybaer
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Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Timestamps
0:00 intro
0:16 Don’t Kid Yourself
03:16 The First Internet
03:47 The Two Smart Things Jay Baer Did
09:36 Opposite of Logical
18:00 Customers In The Wild
26:27 Tequila/Insta Disection
31:37 One Thing Jay Baer Would Tell You
34:30 Who to Pay Attention To
35:16 How to Create Great Content