The Fastest Way to Make Your Copy Sound Human
Most Marketers write like they’re trying to impress a committee.
Big words. Safe phrasing. 0 soul.
But when you talk to people about your product OUT LOUD? You’re clearer. Faster. More real.
So here’s what I do to help with this:
Talk It Out Copywriting Method
1️⃣. Open the voice recorder on your phone or computer. Doesn’t matter what you use. Notes app, Otter, Google Docs, whatever.
2️⃣. Pretend you’re texting your smartest friend. Not your boss. Not legal. Not ChatGPT. A real person who gets it and wants the truth.
3️⃣. Explain your product, idea, or message out loud.
– What does it do?
– Why should anyone care?
– Why now?
– Say the hook. Say the pitch. Say the close.
4️⃣. Keep it casual. Say it how you’d explain it at dinner. Or in the group chat.
5️⃣. Transcribe your recording. You’ll find real verbiage. Human phrasing. Actual clarity. Phrases that land. Stuff you’d NEVER have written from scratch.
6️⃣. Edit lightly. Tighten it. Organize it. Clean it up. But, don’t strip the voice.
Why it Works
Because when you talk, you don’t overthink. You LEAD with the value. You focus on what matters. Not what sounds “markety.” Is that a word? Don’t answer that.
It’s the shortcut to writing copy that sounds like a person, not a policy doc.
Level up your marketing game
Zero BS. Just fun, unfiltered, industry insights with the game-changers behind some of the coolest companies from around the globe.
No spam. Unsubscribe any time.
This works for:
– Landing pages
– Email intros
– LinkedIn posts
– Sales scripts
– Even taglines
Next time you’re stuck staring at the blinking cursor, don’t write.
Talk.
Then polish and edit what you said.
Your best copy isn’t locked in a template. It’s already in your head. You just need to say it out loud first.
MEME OF THE WEEK
